The Silesian Tourist Organisation has been following trends related to culinary arts from several years with great interest. By organizing the subsequent editions of the 'Silesian Tastes' Festival we acknowledge not only an increased interest in local flavours, but even a mass trend for cooking intensified, among others, by television programs. We believe that culinary tourism is a great opportunity for Silesia, so as early as in 2010 we decided to expand the 'Silesian Tastes' project.
In 2010, the Silesian Tourist Organization commissioned the creation of the 'Development Strategy' and the 'Strategy for commercialization and implementation of the 'Silesian Tastes' tourism product'. These documents has laid out the way of transition from a one-day event to a brand, network tourism product, which 'Silesian Tastes' Culinary Route is to become. The next step to create a new product was to compile a 'Compendium of regional recipes of the Silesian Province' which is the base of 'Certification of restaurants of the Silesian Province'. This certification is to ensure that the regional dishes served at restaurants will be of the highest quality, made by traditional recipes and of the finest ingredients. Only such dishes we can recommend with a clear conscience to tourists visiting our region.
Restaurants that pass the certification process, which guarantees a high level of cuisine and service, will be inscribed in the 'Silesian Tastes' Culinary Route. The members of the Route are offered with advertising in a broad sense: promotional publications, presentation on the website www.slaskiesmaki.pl, presence of the Route at promotional events of the Silesian Province including tourism fairs and Silesian Tourist Information Points. Studytours for journalists and bloggers are also organised few times a year.
Every year, the culmination of the promotional activities is the Silesian Tastes Culinary Festival, in which Route members take part - few promotional stand are organised which is a great opportunity to taste diverse dishes from all over the Route. The 'Silesian Tastes' became a recognizable tourism brand. Restaurants treat belonging to the Route as a great distinction. Tourists traveling through Silesian Voivodeship like to join visiting tourism attractions with tasting local dishes. We are pleased that our idea of promoting the Silesian Tastes Cuinary Route became a good one and is praised by tourists. Polish Touris Organisation had appreciated our actions by rewarding the Silesian Tastes Cuinary Route a Certificate for the best touristic product in 2013. Also the European Commision gave the Silesian Tastes Cuinary Route an EDEN prize for European Destination of Excellence 2015.
Feel free to contact us:
Śląska Organizacja Turystyczna
tel. 32 207 207 3